The Woodward News

Local News

November 6, 2013

HPTC board hears marketing report

Woodward, Okla. — The marketing management program at High Plains Technology Center continues to grow.

In fact the program has grown so much that it has been split into 2 instructional areas.  This led to the hiring of Marsha Bowers earlier this year to instruct the traditional marketing classes. While the previous marketing instructor Forrest Rogers continues to expand a film editing and production class that he has developed over the past few years through the marketing program.

HPTC Board of Education members heard from Bowers and Rogers about these marketing program expansions during the board's November monthly meeting on Monday evening.

Bowers shared how the program offers interactive learning opportunities not only through virtual business simulations on the computer, but also through hands-on training at 4 student-operated stores that are offered at the school, she said.

These stores are a printing company called DECA Designs; a retail store called Second Act Clothing; a concession stand called Intermissions Food Store; and the film editing program led by Rogers.

Rogers shared how the film program, which started around 4 years ago, "really grew in the last year."

"After the tornado last year, we helped Marty Logan with some video and then Gary England showed it on Channel 9 and the students were excited that their videos were being shown on television," Rogers said.

Since then, he said the Oklahoma City Thunder contacted them about doing a video about Woodward which was broadcasted as part of a Thunder commercial.  In addition, he said several local businesses have also hired them to shoot various videos for them, including everything from 60 second commercial spots, to 3 to 4 minute web videos to even hour-long safety videos.

Both Rogers and Bowers spoke about how the training students receive through the marketing program helps prepare them for college and going on to a wide variety of careers.

"Around 70 to 80 percent of the students who enroll in our marketing program want to go on to college," Bowers said.  "So this is kind of a good jump start for them."

Rogers said it is also a jump start for the students in the job market.

"I know of at least 4 entrepreneurial businesses in Woodward that were started by kids that have gone through our program," he said.

After listening to the presentation, HPTC Board Member Carol Bradley said she was impressed to hear what all the marketing program does.

"It's amazing to see how it's grown over the years and how it's expanded and how it helps prepare students to work and maybe pay their way through college," Bradley said.

HPTC Superintendent Dwight Hughes said Monday's marketing program presentation is just the latest in a series of presentations by HPTC instructors in an effort to keep the board updated on the school's various programs.

"I'm having a different program make a presentation each month," Hughes said.  "I think it helps the board to understand what all the programs are and how big their scope is."

In addition, he said that the board doesn't often get to hear from staff members at the school, so the presentations "allow for more interaction between our teachers and the board."

"And it gives the teachers the opportunity to brag about their programs," he said.

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